These good speakers versus great speakers guide tips are adapted from Jane Atkinson’s book The Wealthy Speaker, into some shareable or tweetable points! Enjoy:
- Good speakers speak on many topics. Great speakers are known for one thing.
- Good speakers business is affected significantly by the economy. Great speakers business is steady growth consistently.
- Good speakers take most/all business that is offered. Great speakers accept only the business that is right for them – refer the rest to other experts.
- Good speakers compare themselves to others. Great speakers revel in their uniqueness and learn from people they admire.
- Good speakers get told they are great speakers but wish they had ore business. Great speakers get two to three spin-off gigs from each engagement.
- Good speakers have testimonials saying they are great speakers. Great speakers have testimonials saying how the audience or the company changed as a result of their talk.
- Good speakers have style or substance. Great speakers have both style and substance (some exceptions apply)
- Good speakers advertise in industry magazines. Great speakers are columnists in industry magazines.
- Good speakers buy a booth at trade shows. Great speakers are the headline keynote at trade shows.
- Good speakers get a standing ovation sometimes and revel in them. Great speakers don’t put much stock in standing ovations whether they get them or not.
Good speakers show up to give “their” speech. Make it about the audience, not themselves. - Good speakers may lack clarity on the value they bring. Great speakers know exactly who they are, the value they bring and walk the world with that confidence.
- Good speakers get asked to negotiate fees. Great speakers, clients will pay what the expert charges.
- Good speakers business runs them. Great speakers they run their business efficiently in a way that is perfect for them.
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